According to Supermarket News, Fresh & Easy is going to be testing a Loyalty Card program later this year. Not much has been revealed about the program other than it will use a digital points-based program that enables customers to earn one point for every dollar they spend at Fresh & Easy — points that can be exchanged for cash-back rewards, The program will be called “Friends of Fresh & Easy” after their email newsletter that most of us signed for to obtain coupons.
Will this change your mind about shopping there? I know many of you only loved Fresh & Easy for their coupons but is a loyalty card program without the acceptance of manufacturer coupons enough to sway you from your favorite store?















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